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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. It also has high engagement rates. Image source ).

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Don’t Sleep on Lightning

Version One Ventures

In this post, I’ll provide an overview of these recent developments as well as a sense of the grand vision I see forming for Lightning around payments and Web3 applications. I believe that this progress, while less flashy, will ultimately prove equally as important in the long run. > 14,000 public nodes . > 1) Generalizable Payments

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Want to Know a Secret? Your Customers Do.

ConversionXL

In a series of studies , they identified the “secrecy heuristic”: This ‘secrecy heuristic’ can increase the perceived value and decision weight of information that happens to be secret, independent of any genuine differences in informational quality. Their exclusivity also feeds our desire to be “in the know.”. Image source ).

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

In a series of studies , they identified the “secrecy heuristic”: This ‘secrecy heuristic’ can increase the perceived value and decision weight of information that happens to be secret, independent of any genuine differences in informational quality. Their exclusivity also feeds our desire to be “in the know.”. Image source ).

Customer 101
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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

As we head toward the new year, you’re likely thinking about setting goals and getting things organized. To help you prep, I’ve collated a list of tools—for both web and mobile devices—that have helped me and others get things done, save time, and work more productively. If you’d like a list of my favorite “to do” apps, let me know.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Parent company ByteDance sees the path to purchase as an infinite loop: People discover, consider, and buy products, then post about their purchases and spread awareness. Parent company ByteDance sees the path to purchase as an infinite loop: People discover, consider, and buy products, then post about their purchases and spread awareness.

Sales 115
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Out of the Crisis #21: Tomas Pueyo on the hammer and the dance, political polarization, and how the pandemic will affect the way we live and work

Startup Lessons Learned

One of a series he wrote after starting to analyze pandemic data in mid-February, the piece was shared by millions in multiple languages. Some of you may remember a series of articles that made the rounds in the early days. Had we been able to apply this strategy simultaneously nationwide, the U.S.